PR AND BLOGGING

Are you feeling slightly down or unhappy??

Did you just have a really awful meal at what you thought was highly rated restaurant??

Or...did you just find something amazing and would love to share it with the world??

THEN WHY NOT BLOG ABOUT IT??

With the growth of the "world wide web"blogging has become a new super power in the social media world.  Companies that were skeptical about this new thing called "Blogging" are now jumping at the opportunity to get insight into how people think, feel and act about particular topics.

A blog (short for weblog) is an online personal journal that is updated frequently for general public consumption.

The free ability to freely see what people think about is the key to what could be seen as great marketing and PR (Public Relations). Getting inside your target groups head’s (metaphorically speaking) and understanding what their likes and dislikes are affects how well the message you are trying to convey is understood. Everyday a new question or discussion is launched by hundreds of companies worldwide. So, as an awesomely great tool that is free and at the disposal of anyone who has the internet and computer, what could be easier than having it all in the one place and on a time-line where people can view and add to wherever and whenever they want.

BLOGGER INFO LINK

PROS AND CONS OF BLOGGING

The link above leads to a web page which talks about the pros and cons of blogging. It also talks about why people “Blog”. Understanding who and why people blog is essential when assigning your blogger or becoming a blogger yourself. There are certain styles people can relate to and understand, therefore when blogging, having an idea about the who, what and why helps if you are planning on sending a message or evoking interest.

PR in the 21st century is becoming more and more focused on the web, and rising to E-web stardom is something so many companies strive for because of its influence in today’s growing society. E-web stardom can be achieved through witty and specific posts. Whether it be a picture, text or even a song, having constant activity on your blog and updating the information about your products allow, the viewer to get involved and find something that interests them. Once they see something they like, allowing individuals the opportunity to have input over particular items gives others an insight into what the customer satisfaction levels are like, as well as, feedback on the product overall.

So, as you probably understand, it’s all about the power of persuasion and how accessible that persuasion is to the consumer and individual. PR people understand this, and are adapting to the use of this tool as they know that it is indeed a “super power” for getting messages and information across both effectively and efficiently.